The number of Chinese tourists traveling around the world is constantly increasing, the thriving Chinese middle class and its growing purchasing power continue to boost the tourism sector with people looking forward to exotic experiences.
Read MoreIn China, more and more people have the opportunity to travel abroad. China's outbound travel has increased 47 percent since 2012, reaching 122 million travellers, according to the China National Tourism Administration (CNTA). In 2016, the number of Chinese travelers who visited Europe was close to 10 million.
Read MoreIn order to have a sophisticated and successful customer loyalty program that assist in refining and personalizing the relationship with Chinese customers you have to connect with them to build a strong relationship and get them informed and aware of your last products and services.
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