In China, more and more people have the opportunity to travel abroad. China's outbound travel has increased 47 percent since 2012, reaching 122 million travellers, according to the China National Tourism Administration (CNTA). In 2016, the number of Chinese travelers who visited Europe was close to 10 million.
Read MoreMore than 2 million Chinese tourists visit France every year and this number is increasing. With an average basket that exceeds € 1,600 per person, Chinese tourists have the largest travel in the world.
Read MoreIn order to have a sophisticated and successful customer loyalty program that assist in refining and personalizing the relationship with Chinese customers you have to connect with them to build a strong relationship and get them informed and aware of your last products and services.
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