Creating a success story together in the Chinese market
We study your needs
We identify the best strategies for you
We create and manage your social media accounts
We help to increase your sales
Go viral in Chinese social media platforms
From creating an account to your image on the most relevant Chinese social networks to the daily management of your communities, our Chinese Community Manager team supports your social media strategy from scratch in the 3 most popular social networks in China: WeChat - Weibo - Little Red Book.
Why is it good for your business?
WeChat:
WeChat is the all-in-one Chinese messaging app developed by Tencent. It is a mix of Whatsapp, Facebook, Instagram and Skype. WeChat also provides financial services, online shopping, games, professional working tools, e-wallet (WeChat Pay)… Its ability to offer all what users need in one app has made from it the most popular social media platform in China.
Brands can have a one-to-one interaction with the users. They are now allowed to advertise in WeChat through banner ads, Influencers and moments ads.
Monthly active users: 1 billion (2019).
Average daily active users: 619.6 million (Sep 2018).
Number of WeChat mini-programs: 500.
Daily active users of WeChat mini-programs: 200 million (2018).
Average time spent on WeChat: 70min/day.
WeChat ads example
Weibo homepage
Weibo:
Weibo is known to be the Chinese Twitter. it is the most popular micro blogging platform created in 2009. Users can upload videos and images, they share and engage with each other through the platform. Weibo is popular among young workers and the urban connected population. The platform contains a large of informational and trending content that can be beneficial for organizations.
Companies create Weibo accounts in order to interact with their clients or targets or even sell its products through its official page.
Monthly active users: 550 million (May 2020).
Daily active users: 241 million (May 2020).
Average time spent on Weibo: 9 minutes (2018).
Average number of daily video views: 2 billion (2017).
Little red book:
Xiao Hong Shu, or “Little Red Book” is a platform where users can post feedback, join discussions, or post their own content. It is similar to TripAdvisor and Pinterest. The main content of Xia Hong Shu, is product photos and and users’ shopping experiences including the best tips and deals from overseas travels.
Little Red Book has launched its corss border e-commerce platform,”The RED store” in 2014 in order to enable users to buy overseas products through the platform directly. Lancôme, Swiss and Innisfree are active brands in Red store.
Number of registered users: 200 million (January 2019).
Type of users: Young rich Chinese Female users.
Highest revenue in 2018: RMB 1.49 billion.
Average new content per day: 100 000.
Total product content on the platform: 780 million.
Little Red Book
How we can help you
✓ Official account creation
✓ Coupon creation
✓ WeChat mini-program
✓ Customized banners
✓ Videos creation
✓ Referencing
✓ 1 dedicated expert
✓ Account creation
✓ Account authentification
✓ Community management
✓ Editorial strategy
✓ Project monitoring
✓ 1 dedicated expert
✓ Monthly reporting
✓ RED account creation
✓ RED account update
✓ Community management
- Editorial strategy
- 1 dedicated expert
- Project monitoring
- Monthly reporting
Boost your visibility in Chinese apps
Boost your brand visibility among Chinese customers by optimizing the referencing of your store on the Alipay and Dianping applications.
Take advantage of Alipay’s geolocation system, be recommended to a qualified target and liven up your community by sharing promotional coupons and news of your brand in the most used apps by Chinese consumers.
Dianping was created in order to collect users’ opinions on restaurants and share reviews. It offers the ability to order food directly from the app and purchase promotional offers as well. Thanks to the popularity of this service, the app processes over 20 million orders daily, according to “Jane Zuo” from Dianping. Now in Dianping, users can share their feedback on bars, gyms, beauty salons and even hotels not only restaurants.
How we can help you
✓ Shopfront creation and update
✓ Coupons creation
✓ Videos creation
✓ Customized banners
✓ Referencing
✓ Restaurant listing creation
✓ Company’s profile
✓ Menu / Bestseller dishes
✓ Environment
✓ Coupons and discounts
Become popular by including an influencer strategy
More than anywhere else, Key Opinion Leader in marketing has become one of the most powerful customer acquisition levers in China. To make your brand known, to increase its visibility or market positioning, using influencers will always be effective.
Our wide repertoire of influencers in China and Europe allows us to find the most suitable key opinion leaders to talk about your brand without disguising it.
Our mission:
✓ Recruit influencers in line with your brand image.
✓ Marketing campaign coordination from planning till reporting.
Beyond a simple buying experience
Engage and retain your customers through events
We take care of everything!
Are you launching your e-shop on Alipay? Your WeChat account has just reached 100,000 subscribers? You have just launch a new product in store? Any excuse is good to animate your points of sale.
Your presence on Alipay and WeChat allows you to keep close ties with the clientele of Chinese tourists. Enliven your points of sale by entrusting us with the organisation of events dedicated to your brand.
Entrust us with your social media strategy
